Big music labels are rushing to grab a share of the regional language music business, especially in Punjabi and Bhojpuri. More competition is pushing up acquisition costs, but music streaming companies are not paying labels more for their catalogues. So,
Social media companies are making a solid attempt to earn money directly from their users in India. Will it work? Also in today’s edition: Audible Round 2 of wooing Indian listeners with homemade content.
A bootstrapped company with patent-pending tech says it can play dubbed versions of any film in theatres, in the language of your choice, right in your ears, all perfectly synced. Is there a market for this?
After markets regulator Sebi fined top finfluencer PR Sundar, others are running for cover. But not much has changed. Also in today’s edition: how filmmakers use meaningless metrics and off-brand awards to stand out from the crowd.
The pandemic boom of direct-to-OTT films is over. But cinemas are also struggling. What must film producers do to make money in this complicated new reality?
India’s biggest multiplex chains have joined hands to salvage their businesses post-pandemic. But even together, they’re facing one of their biggest tests yet.
Indian consumers are increasingly consuming content, but they don’t want to pay for it. What are the cascading effects of this behaviour?
Why is Twitter now offering social media monetisation to news publishers? Also: packaged food brands struggle to deal with social media accusations.
Snapchat claims to have doubled its Indian user base in a year. What should it do next to succeed here?
Are music licences weighing it down?
Fight to survive
The future is cable-like
