The Impression By The Core

Cut through the noise to get all the signals that matter in the business of content in India - from entertainment companies to social media platforms, content we love and the people creating them.

A truncated edition

Catch up on the headlines and this week’s viral moment

Jul 03, 2024

What if you can’t read the news?

Accessibility is just a buzzword in India, relegated to feel-good charity. Can news and media companies actually make it the centrepiece of their products?

Jun 26, 2024

After dinner, Zomato takes you to the movies

Why is Zomato in talks to buy Paytm’s events and tickets business? It’s all about getting intimate with the customer.

Jun 19, 2024

Writers write with few rights - Part 2

Can India’s film and show writers find a way to claim royalties for their work? Their union wants to try.

Jun 12, 2024

Writers write with few rights - Part 1

The notion of the broke artist isn’t romantic, but it is real. Why aren’t the conditions of film/series writers improving despite the advent of Big Tech streaming?

Jun 05, 2024

Election watch party in a theatre?

What’s it like to watch a TV-channel blaring election results on the big screen?

May 29, 2024

Will Gujaratis pay to be entertained?

Following the success of Bengali-language OTT service Hoichoi, some platforms are trying to replicate it in Gujarati language. Is it doable?

May 22, 2024

PVR-Inox picks 🍿 over movies

Premium pricing and a luxury experience should have secured PVR-Inox’s growth trajectory. Instead, the multiplex chain is struggling to find money in the movies.

May 15, 2024

Endorsed it? Own up to it.

MDH and Everest aren’t lone examples of tainted consumer products. As brands face greater public scrutiny for their claims, will the celebrities hawking them also take responsibility?